Studio: Roundtable Entertainment
Director: Marcus Dunstan
Writer: Josh Sims, Jessica Sarah Flaum
Producer: Kirk Shaw, Stephanie Rennie, John Baldecchi, Sarah Donnelly
Stars: Jade Pettyjohn, Jennifer Ens, Ali Fumiko Whitney, Michaella Russell, Julian Haig, Justin Derickson, Cardi Wong, Jack Doupe-Smith, JoJo Siwa
Review Score:
Summary:
Theming their murders to the seven deadly sins, a masked killer stalks a group of friends hiding a secret connected to the death of one of their own.
Review:
At the KarmaPalooza music festival in 2004, or maybe 2003 ("#AMFAD: All My Friends Are Dead" confusingly cites both years; maybe the movie's release date was pushed and no one rerecorded conflicting dialogue), the police and the public were shocked by the discovery of seven college students brutally murdered according to the seven deadly sins. True crime junkies couldn't get enough of this unsolved mystery. Docuseries "Friends Till the End: The Hunt for SDSK" extensively covered the case. "From Concert to Carnage: The Sounds of Sin" became a wildly popular podcast about the killings. "Fear Festival: The SDSK Murders" was a box office horror hit from producer Juan Gulager. Even 20 years later in 2024, or 21 years if you're going by the date detectives discuss during the climax, TV newsmagazine "Deadline: Unsolved" has a new program devoted to "SDSK: The Seven Deadly Sins Killer."
"#AMFAD: All My Friends Are Dead" spends an entire two-minute montage building this needlessly detailed backstory about media coverage of the murders, then renders everything irrelevant as nearly none of it matters to the main story. With KarmaPalooza returning for the first time since the unknown killer caused those seven deaths, a new septet of sinners is set up for slaughter near the festival's fairgrounds. Yet not once will any viewer ever think the original culprit is involved again, making it a mystery why the movie goes through all this trouble to cover a dead herring in neon red scales.
For someone born before the 21st century, what could be worse than spending time with a stereotypical airhead molded in the era of social media celebrity? How about spending it with seven of them?
Mona makes mad money as an online influencer. Equally obsessed with appearance and branding, Liv hopes to follow in Mona's footsteps by becoming internet famous. Far less ambitious than either of them, Will usually makes his home on a couch watching mindless television. Guy gets stoned on such strong weed, he hallucinates a squirrel talking to him. L.B. does harder drugs, but he's better known as the promiscuous panty-dropper in the bunch, which makes chronic FOMO-haver Aaron jealous. Aaron also crushes on Sarah, the virginal new girl in the group, which had that seventh spot open because their former friend Collette committed suicide in a cabin fire two years ago.
Imagine that! Exactly seven people, each with a singular characteristic that tees them up to pair perfectly with a corresponding deadly sin. Is the SDSK copycat so lucky that they don't have to do any legwork to find new victims, or is the script lazily structured for convenient serendipity?
Outside of their individual traits, these friends have other elements in common, mostly having to do with vanity and vapidity. They're often on their phones. The women, who speak in phrases like "Yah!" and "whatevah," dress in fit fashions no one but a teenager or 20-year-old could get away with. Only Aaron has a real job, at a drugstore, which he exploits by stealing pills to party with. In other words, there isn't a whole lot of character in these characters.
In keeping with the cast's sassy snappiness, "#AMFAD" assumes a bubble gum pop personality of its own. The film's frenetic editing used to be likened to MTV when that was still a thing. Now it's attributed to attention deficits attracted to quick cuts, whip pans, and zippy music to go along with text message balloons bursting all over the screen. Styled like feature-length TikTok content, if the film's technical end were a person, it would be a pastel punk tween addicted to makeup tutorials on YouTube.
Almost like the film forgets it's supposed to be a color-soaked slasher, "#AMFAD" is only stylish until it suddenly isn't when it comes to the kills. The first person dies while strapped to a chair in a room with the word "Gluttony" prominently positioned on a wall. The victim wears a pig nose. Then he's pumped with poison that bloats and explodes his stomach. Finally, the camera cuts to a close-up of blood dripping into a shot glass labelled "Gluttony," just in case you're somehow still confused about the theme motivating his murder.
After that, the killer's creativity drops off a cliff. One victim simply gets drenched in boiling or acidic liquid. Others are merely hacked with axes or stabbed by knives as "#AMFAD" gradually goes from an annoying assembly of unlikable people to routine horror where, one at a time, everyone finds a reason to wander off alone so a masked stalker can be right there to kill them.
About the best thing I can say for "#AMFAD: All My Friends Are Dead" is maybe millennials, who are evidently the narrow niche the movie caters to, will enjoy its Instagram-emulating approach and JoJo Siwa appearance, which barely amounts to a one or two-minute cameo. Everyone else can expect an aggressively implausible whodunit where the who is unsatisfying at best and predictable at worst, and the how and why they dunit has holes deeper than the Mariana Trench.
NOTE: There are two mid-credits scenes.
Review Score: 40
Before you know it, viewers gradually transform into frogs slowly boiled alive without realizing the dangerous heat enveloping them until it’s too late.